ABOUT PR PLUS
PR Plus International, with offices in Florida and England, was founded
in 1996 by Garrick Case -- a well-known PR practitioner – who
successfully developed and implemented the worldwide introduction
of DSL (1991) and its rapid global acceptance, thus enabling the global
availability of multimedia applications on the Internet, which accelerated
very high-speed video and data applications.
Before forming PR Plus, Garrick worked nearly 13 years with AT&T
as a company spokesperson and marketing communications strategist.
He has enjoyed developing the marketing communications strategies
for the worldwide introduction of many other significant industry
firsts, including the first remotely-upgradeable network access products;
the first levels of pre-DSL high-speed modems; optical networking
line diagnostic products; as well as credit-card modems and other
significant products and technologies.
The book World's Best Value: Global Competition in the
Information Age described Garrick Case as "one
of the leading public relations executives in the communications industry."
The book focuses on the topics of globalization, leadership, as well
as business values and provides perspectives on the complexities of
creating, developing and sustaining world-class businesses.
The Tampa Tribune published a feature article on
Garrick and described him as “the top public relations specialist
in the often enigmatic and explosive telecommunications industry,”
and credited Garrick with saving the DSL industry “as a result
of his PR program.”
Given Garrick’s passion for developing marcom strategies, he
continues to be totally involved in strategizing and implementation
with each of PR Plus' select number of clients.
PR Plus' sterling record illustrates the success of the agency's model.
The list of satisfied PR Plus clients include large and established
companies, such as AT&T, Harris, and Paradyne, as well as successful
younger companies, including Atlantech (U.K.-based – acquired
by Cisco during PR Plus’ representation), Virtual Access (U.K.-based),
Westell (Top 10 Wall Street performer in 1996, while represented by
PR Plus) Optical Access, IQ NetSolutions, BATM (top performing company
on the London Stock Exchange in 2000, while represented by PR Plus)
and Digital Lightwave (the third best performer on Wall Street in
1999 - up nearly 2,600%! – while represented by PR Plus). All
PR Plus clients enjoyed unprecedented press coverage and enhanced
brand equity without facing a huge cash outlay for PR Plus services
or advertising programs.
PR Plus provides the strategic intelligence and implementation expertise
to benefit established public companies, as well as young companies
that are positioning their companies for IPO, additional funding or
The agency achieves its successes due to its creative, as well as
strategic implementation process, an understanding of technology,
strong industry influencer (journalists, technology analysts, financial
analysts, etc.) relationships, as well as Garrick Case's experience
as a long-time journalist for daily newspapers. Garrick has nearly
20 years experience as a journalist for daily newspapers, which provides
the agency with a rare understanding of media relations from the perspective
of reporter, agency and corporate PR practitioner.
PR Plus specializes in media relations, analyst relations, advertising
and developing corporate identity programs, including naming of companies
and products, as well as creation of industry terms.